The first food blog I ever read was Chocolate & Zucchini. I was searching for a recipe that would produce a chocolate and pistachio pound cake similar to my then-favorite afternoon treat from the cafe on the first floor of my office building. Although Google didn't turn up any recipes similar to the cake I craved, it did lead me to Clotilde's Pistachio Pound Cake post. Until that moment, I didn't know there was such a thing as a food blog. To be honest, I didn't know there was such a thing as a blog. I started clicking around the site. There were dozens, nay, hundreds of recipes. But what really drew me in was the writing - the recipes were preceded by wonderful vignettes about the author's family, friends, travels, life. Then I noticed the comments from other readers, and the links to some of their blogs. Before I knew it, an hour had passed while I clicked from site to site to site, exploring this new world. It was like flipping through a really great magazine, only better, because most of the bloggers weren't professional writers, chefs or restaurant critics... they were just ordinary people who loved food.